Soumitra Borkakati

Led comprehensive digital marketing initiatives for Phronesis Partners and Fuld & Co, focusing on CRM implementation, SEO, content strategy, and performance optimization.

• Spearheaded full HubSpot CRM implementation, developing over 20 automated workflows that accelerated lead conversion speed by 35%.
• Orchestrated integrated marketing strategies across email, SEO, and paid media, increasing qualified pipeline by 30% and achieving a 98% email deliverability rate across a 15K+ contact database.
• Directed SEO content initiatives, ranking 40+ keywords in Google's top 10 and boosting organic traffic by 30% through technical SEO improvements and AI-optimized content strategies (Surfer SEO, Frase, Jasper, Writesonic, Quillbot).
• Executed LinkedIn ad campaigns that generated over 100 qualified B2B leads per event, while building GA4 dashboards to reduce reporting turnaround by 50%.
• Managed external agencies and cross-functional teams, ensuring project delivery on time and within budget, while continuously experimenting with MarTech and AI solutions for enhanced productivity.

Managed digital marketing operations for Accountico Consultancy, focusing on lead generation, landing page optimization, and team leadership.

• Planned and launched LinkedIn outreach and remarketing campaigns, tripling Marketing Qualified Lead (MQL) generation within four months.
• Optimized landing pages through A/B tests, achieving a 28% lift in form submissions.
• Managed and mentored a team of 5 content and design professionals, fostering collaborative project execution.

Built and scaled the digital marketing engine for SYNQY, an early-stage SaaS company, driving significant improvements in lead generation and conversion.

• Built the digital marketing engine from scratch, leading successful campaigns across LinkedIn, Google Ads, and email channels.
• Implemented an Account-Based Marketing (ABM) strategy with HubSpot and Dripify, increasing nurture conversions by 55%.
• Led SEO initiatives that resulted in 10+ core keywords ranking in top 10 Google SERP positions and optimized landing pages for 30% higher conversions.
• Designed and optimized landing pages using Leadpages and VWO, contributing to a 30% uptick in conversion rates and deploying A/B testing programs that reduced bounce rate.

Managed cross-channel digital marketing strategies for Virtual Employee, improving engagement, retention, and conversion rates.

• Managed cross-channel social strategy, increasing engagement by 4x across platforms.
• Developed and implemented segmented email workflows and automations, enhancing customer retention by 25%.
• Led Conversion Rate Optimization (CRO) initiatives through A/B and multivariate testing, reducing bounce rates by 20% through UX improvements.
• Managed Google Analytics setup, funnel analysis, and landing page optimization, improving user experience and conversion rates.

Managed global accounts and led project lifecycle for Lumina Datamatics, ensuring timely deliverables and strong client relationships.

• Managed key global accounts, including Pearson (North America & Global), John Wiley & Sons, and ABC Network, overseeing project execution from planning to delivery.
• Led project planning, budgeting, and client onboarding processes, ensuring alignment with strategic objectives.
• Coordinated with authors throughout the book production lifecycle, consistently ensuring timely deliverables and facilitating successful launch meetings.
• Maintained robust client relationships, contributing to sustained project success and satisfaction.

Conducted market research and led website optimization and content development for Banyan Tree Infomedia, driving conversion rate improvements.

• Led website development and optimization for igiftstoindia.com (now awesomeji.com), encompassing content creation and product cataloging.
• Conducted SEO keyword research and implemented bounce rate optimization strategies, improving site performance.
• Performed competitive price analysis and vendor negotiations, optimizing funnels to improve conversion rates.
• Managed product research and content development across multiple categories, ensuring comprehensive content strategy.

Provided customer support and drove upselling initiatives for Living Media India Ltd, managing subscription queries and magazine sales.

• Handled subscription-related queries for major publications like India Today, Cosmopolitan, Business Today, Men's Health and Good Housekeeping, ensuring high customer satisfaction.
• Successfully up-sold and cross-sold magazines to various customers via mail and phone, contributing to revenue growth.